Our History

We founded Just Mid Media in 2025 to bridge the gap in college sports coverage. Alex Riel and Michael Carr, with their combined collegiate athletic and media experience, recognized that the most compelling stories are often found outside the spotlight of major programs. We are committed to providing valuable exposure to smaller colleges and universities, amplifying the voices of their athletes and showcasing the unique character of their athletic programs. By focusing on the overlooked details and individual achievements, we create engaging content that resonates with a broader audience.

Beyond simply reporting scores and highlights, Just Mid Media strives to build a vibrant community around these often-overlooked programs. We aim to foster deeper connections between fans, athletes, and institutions, celebrating the dedication and passion that fuels college athletics at all levels. In today's evolving landscape, we also recognize the importance of Name, Image, and Likeness (NIL) opportunities for athletes at every level. Just Mid Media is committed to exploring and highlighting these NIL stories, providing athletes at smaller institutions with the resources and exposure they need to maximize their potential. Looking ahead, we envision expanding our reach, utilizing innovative storytelling techniques and diverse media platforms to bring these captivating narratives to an even wider audience, ensuring that the heart of college sports is truly seen and appreciated.